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/ Case studies

Proof With
The Thinking Included

Detailed project stories with the context buyers actually look for: client, industry, services, challenge, solution, timeline, team, tools, metrics, deliverables, and testimonial.

Thrive project preview

+68%

Demo intent

-31%

Bounce rate

24

CMS modules

SaaS Website2026EdTech

Thrive

Turning an AI learning tool into a credible enterprise platform

A strategic identity refresh, product narrative, and conversion-focused Webflow system for an AI learning platform entering enterprise sales.

Challenge

The product had strong demos but weak trust signals. Buyers could not quickly understand the platform, the audience, or why it deserved a sales conversation.

Solution

We rebuilt the story around buyer pain points, redesigned the interface language, and created a modular marketing site with reusable proof, feature, and comparison sections.

Timeline

7 weeks

Services

Brand StrategyWebsite DesignWebflow DevelopmentCopywriting

Deliverables

Messaging framework
Visual identity refresh
CMS website
Sales deck starter kit

Team

Creative Direction, UX Design, Webflow Development, Copywriting

Tools

Figma, Webflow, Spline, GA4

The site finally explains the product with the confidence our sales team needed.

Maya Chen, Founder, Thrive
Datashake project preview

+42%

Sales deck clarity

60+

Brand assets

9

Launch pages

Brand System2026Data Infrastructure

Datashake

A sharper analytics brand for teams drowning in dashboards

A complete positioning and identity system for a data product that needed to feel useful, technical, and easier to buy.

Challenge

The brand looked generic in a crowded analytics market, and the sales narrative was too feature-heavy for non-technical decision makers.

Solution

We created a new category story, refined the product architecture, and built a visual system around signal clarity, modular charts, and confident sales language.

Timeline

5 weeks

Services

Brand StrategyIdentity DesignWebsite Design

Deliverables

Positioning sprint
Logo and identity system
Website design
Investor one-pager

Team

Strategy, Brand Design, UI Design

Tools

Figma, Notion, Framer

Aadi helped us move from looking like a tool to feeling like a company.

Jon Bell, CEO, Datashake
Understory project preview

12

SKU system

+54%

Preorders

1

Retail kit

Consumer Brand2025Beauty

Understory

Packaging, storefront, and launch system for a botanical skincare line

A brand world and Shopify-ready storefront concept for a skincare label balancing clinical credibility with natural warmth.

Challenge

The product formulas were premium, but the existing identity felt too soft for clinical skincare and too cold for a botanical brand.

Solution

We built a restrained identity, packaging hierarchy, ingredient storytelling system, and commerce page structure designed for education and conversion.

Timeline

8 weeks

Services

Brand IdentityPackaging DesignE-commerce UXArt Direction

Deliverables

Packaging system
Product page UX
Launch campaign direction
Photography guidelines

Team

Creative Direction, Packaging Design, UX Design, Art Direction

Tools

Figma, Adobe CC, Shopify

The new system made our product line feel grown up without losing its soul.

Elena Woods, Brand Lead, Understory
/ Next

Turn the next project into the next proof point.

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